Cosmetically hidden electrostatic discharge (ESD) protection structures and systems are disclosed herein. In one example, an electronic device is provided. The electronic device includes an integrated circuit and an ESD protection structure positioned at least partially around a perimeter of the integrated circuit, where the ESD protection structure is configured to protect the integrated circuit from an electrostatic discharge strike. The electronic device further includes a concealing layer positioned on a surface of the ESD protection structure, the concealing layer configured to at least partially conceal the ESD protection structure from view.