An automotive active brake noise damping system to actively damp braking noise perceivable in the passenger compartment of a motor vehicle comprising a braking system comprising a plurality of braking assemblies associated with wheels of the motor vehicle. The automotive active brake noise damping system comprises a sensory system to sense quantities that allow braking noise perceived in the passenger compartment of the motor vehicle and generated by the braking assemblies during braking to be estimated, an audio system to diffuse sounds in the passenger compartment of the motor vehicle, and an electronic control unit connected to the sensory system and the audio system, and programmed to control the audio system based on the quantities sensed by the sensor system to actively damp the braking noise perceived in the passenger compartment of the motor vehicle. The sensory system comprises vibration sensors, conveniently in the form of piezoelectric accelerators, which are applied to the braking assemblies to sense the amplitude of the vibrations generated by the braking assemblies during braking, and the electronic control unit is programmed to store a mathematical model, which correlates vibrations generated by the braking assemblies during braking with corresponding braking noise perceived in the passenger compartment of the motor vehicle and produced by the braking assemblies during braking, estimate the braking noise perceived in the passenger compartment of the motor vehicle and generated by the braking assemblies of the braking system during braking as a function of the vibrations generated by the braking assemblies during braking and sensed by the vibration sensors applied to the braking assemblies and of the stored mathematical model, compute an interfering sound to be diffused in the passenger compartment of the motor vehicle to damp the braking noise perceived in the passenger compartment of the motor vehicle and generated by the braking assemblies during braking, and control the audio system to cause it to diffuse the computed interfering sound.