Methods and apparatus are provided for generating a content of a display apparatus. The method includes receiving a user touch on the display apparatus; detecting an area on the display apparatus corresponding to the received user touch; and inserting and displaying an object into the detected area, wherein the inserting and displaying the object further comprises, in response to a command for inserting an object on the detected area included in the displayed user touch which is input by a user, displaying a list of a plurality of objects to be inserted.