Systems, methods, and computer program products to perform an operation comprising receiving, by a Mobile Backend as a Service (MBaaS) server from an application executing on a mobile device, a request to access content, identifying a set of objects as responsive to the request, determining a respective priority for each object in the set of objects, wherein the priority of each object is based at least in part on a context of the mobile device, and transmitting at least one object in the set of objects according to the determined priorities of each object.