An elastic body roller which has an excellent non-stick property or release property, and frictional force (gripping force) and is able to stably feed and guide a belt-shaped member such as a linerless label, a typical liner label, or the like is provided. Attention has been paid to coating an outer layer of an inner layer elastic material member having a silicone resin (a outer layer elastic material member) with a C hardness (hardness by a spring-type Asker C type defined in the SRIS 0101 standard) set low. An elastic material member of an elastic body roller has an inner layer elastic material member provided on the outer periphery of a roller shaft, and a outer layer elastic material member provided on the outer periphery of the inner layer elastic material member and being in contact with a belt-shaped member, and the outer layer elastic material member is formed from a silicone resin with a C hardness of 20 degrees or less.