Methods, apparatus, systems, and computer-readable media are provided for interactive assistant modules to safely access and provide restricted content in group contexts. In various implementations, a dialog between a first individual and an interactive assistant module may be determined to be sensorially perceivable by at least a second individual. Restricted content that is to be automatically incorporated into the dialog by the interactive assistant module may be identified. In various implementations, access to the restricted content may be controlled by the first individual. In various implementations, the restricted content may be conditionally incorporated into the dialog in response to a determination that the second individual is authorized to perceive the restricted content.