A version manager that manages multiple versions of a logical data model. Each version of the logical data model exposes a data storage system using a corresponding semantic mapping set that for multiple logical data model entities, maps at least the logical data model entity to at least a corresponding physical data model entity of the data storage system. The logical data model itself may consistent of multiple constituent logical data models, each used for a different vertical to expose the same underlying storage system. The version manager corresponds each of one or more data consumers of the data storage system with a version of the logical data model. Accordingly, when requests come in from a particular data consumer, the corresponding version of the logical data model is used.