A method, non-transitory computer readable medium and apparatus for shaping data traffic in a local area network (LAN) are disclosed. For example, the method includes receiving data traffic information from one or more sensors of a plurality of network elements within the LAN, determining that a data traffic shaping action is required based on a comparison of the data traffic information to one or more rules stored in a rules engine and transmitting a control signal to a gateway to configure the gateway to process the data traffic in accordance with the data traffic shaping action.