The present disclosure provides enhanced group recommendation for selection of a service item with respect to a service class, and communicates the enhanced group recommendation to a sub-group of service users. Initial service scores for service items in the service class are generated by aggregating individual service preferences of sub-group members with respect to the service class. Group preferences for service items in the service class are then predicted using statistic data on previous service selections of sub-group members with respect to the service class. The initial service scores are aggregated with the predicted group preferences to generate of weighted service scores with respect to service items in the service class. One of the service items in the service class that has the highest weighted score is the group recommendation is communicated to the sub-group members.