A display apparatus includes: a display unit configured to be able to be curved in an almost cylindrical shape with a surface being oriented outwards and display information in a region of one of an entire periphery and a part of the surface; a viewing intention detector configured to detect viewing intention of a user for the information displayed on the display unit, the user wearing the display unit on a part of a body; a display region determiner configured to determine, according to the viewing intention of the user, a region of the display unit, which is viewable by the user, as a display region for displaying the information; and a display control unit configured to control display of the information in the display region.