A method or apparatus to provide personalized post and guidance to a user, through a social network feed. The method comprises obtaining user characteristic data, and obtaining temporary characteristic data, the temporary characteristic data including one or more of: a user's motion state, a user's current location, a user's past motion states. The method further comprises making a personalized post available to the user through a newsfeed in a social network, the personalized post requesting engagement, and tracking the engagement of the user with the personalized post.