A base station in a mobile communication system determines the number of slots that are to be used to transmit a synchronization signal in a period of the synchronization signal depending on the number of neighbor cells, allocates a synchronization signal region in which the synchronization signal is to be transmitted to a first slot of the determined number of slots depending on a cell identifier of a serving cell, and allocates a reserved region in which no signal is transmitted to slots other than the first slot among the determined number of slots so as to correspond to a position of the synchronization signal region.