A display apparatus includes: a display panel; a deformation sensor configured to sense a bending of the display panel; and a controller configured to control the display panel, wherein the controller is configured to: control displaying a plurality of objects on the display panel; detect the bending of the display panel through the deformation sensor; divide the display panel into a first area and a second area with respect to a bending line defined by the bending; divide the objects into a first object corresponding to the first area and a second object corresponding to the second area according to the bending; and move the first and second objects in first and second directions, respectively, according to the bending.