An image display apparatus and an image displaying method are provided. The image display apparatus includes a display; and a processor configured to parse information about a channel selected in response to a channel selection signal, determine whether to provide a plurality of services through the selected channel based on the parsed information, and, in response to the determining that the plurality of services are to be provided through the selected channel, obtain a plurality of service streams respectively corresponding to the plurality of services provided through the selected channel; and a decoder configured to decode one service stream from among the obtained plurality of service streams.