A fixing device includes a fixing rotator, an opposed rotator disposed opposite the fixing rotator, a pressure pad, a lateral end heater, and a thermal conduction aid. The pressure pad presses against the opposed rotator via the fixing rotator to form a fixing nip between the fixing rotator and the opposed rotator. The lateral end heater is disposed on the pressure pad to heat a lateral end of the fixing rotator in the axial direction of the fixing rotator. The thermal conduction aid is interposed between the pressure pad and the fixing rotator to decrease a temperature gradient of the fixing rotator in an axial direction of the fixing rotator. The pressure pad includes a nip-side face disposed opposite the thermal conduction aid. The lateral end heater includes a nip-side face being disposed opposite the thermal conduction aid and projecting beyond the nip-side face of the pressure pad.