An approach for ontological policy based data collection, processing, and negotiation for data in view of analytics is provided. The approach searches one or more data sources for data related to a data request. The approach collects data related to the data request from the one or more data sources. The approach determines whether one or more attributes generated from the data request match one or more descriptors associated with the data related to the data request. The approach creates one or more annotated ontologies for the data related to the data request. The approach displays a hierarchical visualization of the one or more annotated ontologies for the data related to the data request. The approach updates the one or more annotated ontologies for the data related to the data request based, at least in part, on an evaluation of the quality of the one or more data selections.