Systems and methods for normalizing entities via name normalization are disclosed. In some implementations, a computer-implemented method of identifying duplicate objects in a plurality of objects is provided. Each object in the plurality of objects is associated with one or more facts, and each of the one or more facts having a value. The method includes: using a computer processor to perform: associating facts extracted from web documents with a plurality of objects; and for each of the plurality of objects, normalizing the value of a name fact, the name fact being among one or more facts associated with the object; processing the plurality of objects in accordance with the normalized value of the name facts of the plurality of objects. In some implementations, normalizing the value of the name fact is optionally carried out by applying a group of normalization rules to the value of the name fact.