The present invention relates to virtual universe product customer support. A method for providing customer service in a virtual universe in accordance with an embodiment of the present invention includes: determining that a real-world product may have a problem; collecting information associated with the product; analyzing the collected information at a support location service in the virtual universe to determine a land location within the virtual universe of a product support center for the product; and providing an avatar with a teleportation invitation to the product support center.