A laundry additive composition comprising a) at least one oxylated material chosen from polyoxyalkylene, a polyoxyalkylene fatty acid ester, and a polyoxyalkylene fatty alcohol ether; b) a polyol; c) a coloring agent; and d) at least one additive chosen from fragrance and a fabric treatment material. The composition can deliver the additive to clothing during washing or rinsing of the clothes, such as to impart a fragrance to clothing.