A deadbolt lock assembly for engaging a door with a visual feedback feature on the exterior assembly of the lock. A plurality of LEDs may be positioned in a linear array on the exterior assembly and may illuminate in a sequence to communicate the movement of the latch when the latch moves away from a door jamb into a locked position. The plurality of LEDs may also illuminate in a sequence to communicate the movement of the latch when the latch moves toward a door jamb into an unlocked position. Additionally, the plurality of LEDs may also be illuminated in a pattern to communicate when the power level in the battery of the deadbolt lock assembly is low.