A system and method for creating a virtual world for supporting a consumer experience is disclosed. The apparatus in an example embodiment includes providing access to a database of item listing categories, each item listing category in the database having an associated link to a source for physical items corresponding to the item listing category; generating an image of a virtual store in a three-dimensional (3D) virtual environment; populating the virtual store with at least one first object representing an item listing category; receiving a signal indicative of user interaction with the at least one first object; and using the associated link to re-direct the user to the source for physical items corresponding to the item listing category represented by the at least one first object with which the user interacted.