Exemplary methods, apparatuses, and systems for processing a search query of a user are detailed. For example, a search query may be received from a user at a social networking system, processed to generate a search result of a plurality of entity result cards and each result card that each include a plurality of order comments about the entity, a plurality of ordered images associated with the entity, contact information for the entity, wherein the comments and images take into account information about the user stored at the social networking system, and a result send to the user.