A method is provided of enriching an entry for an entity in a local index of a search engine with tags. The method comprises obtaining location-related social media messages from within a neighborhood of an entity; determining from the obtained messages one or more terms that are unique to the entity; individually determining one or more co-occurring terms for the one or more unique terms; and using the one or more co-occurring term as tags to label the entity in the local index. Furthermore, a method is provided of retrieving social media messages associated with search results.