Apparatus, systems and methods provide incentive-based usage of an audio recognition system. In an aspect, a system is provided that includes a query component configured to receive an audio sample from a device and a recognition component configured to determine an identification of the audio sample. The system further includes a reward component configured to identify a reward associated with the identification of the audio sample, wherein the query component is further configured to provide a query result to the device, the query result comprising the identification of the audio sample and the reward associated therewith.