A transfer unit for transferring articles having a first orientation from a first line, to a perpendicular second line along which the articles advance with a second orientation, rotated in the horizontal plane relative to the first orientation, includes a carousel having a set of pickup devices carried by rotatably supported arms driven in counter-rotation and phase relationship with the rotation direction of the carousel. Counter-rotation is obtained by idler gears meshing with a crown wheel coaxial with and fixed to the carousel and with gears acting on the arms. The gripping devices are driven in counter-rotation relative to rotation of the arms to keep their orientation constant in the horizontal plane while free ends of the arms rotate. Counter-rotation of the pickup devices is obtained by a first pinion connected by a belt to a second, smaller pinion fixed on the axis of rotation of the arm.