A makeup assisting apparatus including a first image acquirer that acquires a first image of a first face, a first face portion acquirer that acquires an area of a portion of the first face, a second image acquirer that acquires a second image of a second face to which makeup is applied and a second face portion acquirer that acquires an area of a portion of the second face. A reference makeup acquirer acquires reference makeup from the second image for each of the portions of the second face based on an area of the portion of the second face, the reference makeup being a way of applying the makeup, a cosmetics information display displays cosmetics information of skin cosmetics required for applying the reference makeup, and a makeup presenter presents, to a user, the acquired makeup in association with the corresponding area of the portion of the first face.