Disclosed are various embodiments for translating broadcast messages in a network device. The network device obtains a configuration for translating a destination address of a specified type of broadcast message to a different destination address. A broadcast message is received that matches the specified type. A multicast message is generated based upon the broadcast message and the configuration. A multicast address used as a destination for the multicast message corresponds to the multicast address for a group of network nodes specified by the configuration. The multicast message is transmitted from one or more network interfaces associated with the multicast address for the group of network nodes. The multicast message includes the instruction for the group of network nodes.