Systems and methods of providing content selection are provided. For instance, one or more signals indicative of a user selection of an object displayed within a user interface can be received. Responsive to receiving the one or more signals, a content attribute associated with one or more objects displayed within the user interface can be identified. A content entity can be determined based at least in part on the content attribute and the user selection. One or more relevant actions can then be determined based at least in part on the determined content entity. Data indicative of the relevant actions can then be provided for display.