Exemplary embodiments relate to techniques for selecting translators willing to provide high-quality translations for a cause, organization, or individual. Users having a high level of engagement with the cause, organization, or individual may be identified as translator candidates. For example, the user may actively engage with the organization or individual on social media, or may be interested in the topics discussed in the source document. The translators may be evaluated based on the quality of their previous translations and their level of engagement/interest. The translator candidates may be directly connected with the originator of the request to translate the document. Because exemplary embodiments select highly engaged users to translate the source document, the resulting translation is likely to be of higher quality, and produced at a lower cost, than a translation by a non-engaged user, and user participation and awareness of a cause, organization, or individual may be increased.