Methods and apparatus, including computer program products, implementing and using techniques for providing content management services in a Cloud computing environment. A content management application and associated content is distributed across a set of servers in a Cloud computing environment. Requests for Cloud content management services are received from requesters that are using the Cloud computing environment. The received requests are analyzed to determine an amount of resources needed for responding to the requests. Based on the results of the analysis and a predetermined set of rules, the content management application is dynamically replicated to additional servers within the Cloud computing environment. Any instance of the content management application is capable of replying to any received request so as to maintain a high throughput of the Cloud content management services.