A rollable display includes a flexible display panel where pixels are arranged to display an image; a reinforcing structure that is bonded to the rear side of the flexible display panel and divided into a plurality of segments; a roller that is bonded to one end of the flexible display panel and allows the flexible display panel to be rolled around the circumference; a data PCB (printed circuit board) located on the rear side of the flexible display panel; a first connecting member that connects the data PCB to the flexible display panel; a control board accommodated in the internal space of the roller; and a second connecting member that connects the control board to the data PCB, wherein each of the segments of the reinforcing structure comprises a through hole into which the second connecting member is slidably inserted.