A method of operating an electronic apparatus is provided. The method includes displaying, by an electronic apparatus including a display, a region including at least one of an image, text, and content on a part of a screen of the display, detecting, by the electronic apparatus, a touch or hovering of a user at a first location on or around the region, detecting, by the electronic apparatus, a movement of the touch or the hovering of the user, detecting a second location at which the movement is ended, dividing the screen of the display into two or more portions, and displaying a user interface of an application program related to at least one of the image, the text, and the content on a portion corresponding to the second location among the divided portions.