A device may receive network traffic. The device may determine that the network traffic includes a hypertext transfer protocol (HTTP) message. The device may determine, based on the HTTP message, that the network traffic is associated with a toll-free data service. The toll-free data service may cause a first party to be billed for data usage associated with the network traffic by a second party. The device may perform validation operations, based on validation information included in the HTTP message, to determine whether to provide the network traffic or drop the network traffic. The network traffic may be provided when the validation operations are successful, and may be dropped when the validation operations are unsuccessful. The device may cause the first party or the second party to be billed for the data usage based on the network traffic being associated with the toll-free data service.