A makeup assisting apparatus includes a makeup collector that collects, from each of a plurality of people, an applied makeup information item indicating makeup selected by the person as makeup to be applied in a makeup application, a makeup analyzer that estimates fashionable makeup by analyzing the collected applied makeup information items and determines a selection criterion in such a way that the estimated fashionable makeup is selected, and a makeup presenter that selects makeup based on the determined selection criterion and presents proposed makeup information indicating the selected makeup and cosmetics information of cosmetics required for applying the makeup to the user.