An aiming system that provides feedback on how closely the aim of an object is aligned with a direction to a target. An inertial sensor on the object provides data on the object's position and orientation; this data is combined with target direction information to determine how to correct the aim. An illustrative application is a golf club aiming system that measures whether the clubface normal is aligned horizontally with the direction to the hole. The system sends feedback signals to the user to help the user adjust the aim. These signals may include for example audible tones or haptic vibrations that vary in frequency and amplitude to instruct the user to adjust the aim. For example, haptic signals may be sent to a smart watch worn by the user; the user may therefore obtain aiming feedback without having to look at a screen.