A three dimensional (3D) content generating apparatus includes an inputter configured to receive a plurality of images of an object captured from different locations; a detector configured to identify the object and detect a predetermined feature point of the object from each of the plurality of images; a map former configured to extract 3D location information of the detected feature point, and configured to form at least one depth map with respect to a surface of the object based on the extracted 3D location information of the feature point; and a content generator configured to generate a 3D content of the object using the at least one depth map and the plurality of images.