Automatically identifying associations between vehicle operating data and non-vehicle operating data may include identifying vehicle transportation network data representing a vehicle transportation network, identifying vehicle operating data reported for a plurality of vehicles, wherein the vehicle operating data includes vehicle operation records, identifying non-vehicle operating data reported for a plurality of users, wherein the non-vehicle operating data includes non-vehicle operation records, automatically identifying an association between the vehicle operating data and the non-vehicle operating data, and generating updated vehicle transportation network data based on the vehicle transportation network data.