An information processing apparatus is configured to transmit transmission target data to another information processing apparatus. The information processing apparatus includes a display control unit configured to display at least one object corresponding to the transmission target data together with a live view image on a display screen, and a receiving unit configured to receive an association operation for associating any one of the objects with any one of photographic subjects included in the live view image on the display screen. The information processing apparatus includes an identifying unit configured to identify another information processing apparatus associated beforehand with the photographic subject to be subjected to the association operation received by the receiving unit as a transmission destination to which the transmission target data corresponding to the object associated with the photographic subject is transmitted.