In one embodiment, an online social network accesses a place-entities graph that includes a plurality of place-entity nodes, each place-entity node representing a particular place-entity associated with a particular geographic location. From one of a plurality of search clients associated with the online social network, a threshold duplication value and a threshold redirect value is received. The online social network identifies place-entity clusters of place-entity nodes within the place-entities graph. In each place-entity cluster, the place-entity nodes have duplication values with respect to a canonical place-entity node in the cluster that are above the threshold duplication value. The online social network generates a redirection graph for the one search client. The redirection graph includes the identified place-entity clusters, where for each cluster, a redirection edge is established between a place-entity node and the corresponding canonical place-entity node based on the duplication value and the threshold redirect value.