An image measuring apparatus according to an embodiment of the present invention comprises: an imaging device that images a workpiece to acquire an image of this workpiece; and a processing device that performs measurement of the workpiece based on this image and outputs a measurement result. Moreover, the processing device sets a region in the image, sets a plurality of first points along a contour line of this region, sequentially moves these plurality of first points so that the plurality of first points approximate to the contour line included in the image, acquires the moved plurality of first points as a plurality of second points, and calculates the measurement result based on these plurality of second points.