Three dimension (3D) model generation systems and methods are operable to generate 3D model data corresponding to images of a physical object of interest that are viewed in a presenting media content event. An exemplary embodiment receives a user request that is associated with an interest by the user to obtain a 3D model of a physical object of interest that is being shown in a scene of a currently presenting media content event. A plurality of video image frames are selected from the scene. Then, 3D model data of the physical object of interest is generated based on at least the selected video image frames of the scene.