Systems and methods are provided for receiving, at a first computing device, a request from a user to activate a new media collection, sending the request to a server computer for activation of the new media collection, receiving confirmation that the new media collection was activated, receiving a plurality of content messages associated with the new media collection, receiving from the user, a selection of the plurality of content messages to be included in the new media collection, sending, to the server computer, an indication of the selection of the content messages to be included in the new media collection, wherein the server computer causes the selection of content messages to be included in the new media collection and displayed in response to a request from at least a second computing device to view the new media collection.