A rollable display device includes: a panel support including a plurality of support bars arranged in a direction and a plurality of flexible coupling portions between support bars of the plurality of support bars and coupling the plurality of support bars together; and a flexible display panel fixed to respective front sides of support bars of the plurality of support bars, and the plurality of support bars includes a first support bar that is spaced apart from an outermost support bar of the plurality of support bars, and the first support bar includes a pair of first holding bars that are spreadable toward an outside from a rear side of the first support bar.