A vehicle driver assistance apparatus in a vehicle, the apparatus including a display; a vehicle information acquisition unit configured to acquire vehicle information of another vehicle which is driving or standing in a vicinity thereof; a wireless communication unit configured to wirelessly communicate with the other vehicle; and a processor configured to display information on the display corresponding to at least one service related to the acquired vehicle information, the at least one service being authorized by the other vehicle to be accessed by the vehicle, and execute the at least one service in response to a selection of the information on the display.