Provided are a method and an apparatus for implementing communication from a web page to a client. The method includes: a browser establishing a communication connection with a port when accessing a web page, where the port is a port predefined to communicate with the web page; and sending link information carrying parameters specified by a preset communication protocol to the port, so that the client accesses a client page corresponding to the link information, where the parameters include fields in a service requirement and client page information. A client can be directly called from a web page of a portal web site, so as to guide a user to complete a required service to a designated page, thereby being convenient for the user to operate.