A wireless communication device and a wireless communication method. The wireless communication device which is used for a user equipment side includes a signal transceiving apparatus and a control apparatus. The signal transceiving apparatus is configured to transmit a device-to-device communication signal, and receive a feedback signal of other wireless communication devices for the communication signal. The control apparatus is configured to determine receiving quality of other wireless communication devices for the communication signal based on the feedback signal, and adjust the signal coverage range of a user equipment based on the distribution of the receiving quality of other wireless communication devices.