A makeup assisting apparatus includes an image acquirer that acquires a captured image of a face to which makeup is applied and that maps, when the captured image of the face is captured from an oblique direction, the captured image of the face to a stereoscopic shape of a face to generate an image of the captured image of the face seen from the front. An applied makeup acquirer acquires applied makeup from the image, the applied makeup being a way of applying the makeup. A makeup evaluators evaluates the applied makeup by comparing the applied makeup with a reference makeup, which is makeup to be used as a reference by a user having applied the makeup to the face and an evaluation presenter presents a result of the evaluation to the user.