A method of generating an ultrasound elastic image includes: inducing a shear wave that propagates in a second direction by transmitting a first ultrasound signal including a push signal to an object in a first direction, by a curved array probe; transmitting a second ultrasound signal to the object and receiving an echo signal reflected by the object in response to the second ultrasound signal, via the curved array probe; and generating an elastic image of the object by using the received echo signal. The second ultrasound signal includes a plane wave having a straight line waveform parallel to the second direction.