An information processing apparatus including a display and a touch panel disposed on or integrally formed with the display that detects a touch input by a user. The information processing apparatus setting initial coordinates corresponding to a first position of a touch input detected by the touch panel; setting a first region and a second region of the display based on the initial coordinates; and controlling the display to change a scale of a displayed image based on a distance between the initial coordinates and a second position of the touch input continuously detected by the touch panel in one of the first and second regions.