In some examples, a marketplace system receives information from multiple service providers as part of onboarding of the multiple service providers with the marketplace system. Responsive to the onboarding, a cloud service created by the respective service provider is synchronized with the marketplace system. A marketplace catalog is linked with catalogs of the service providers, the linking including aggregating content of the catalogs into the marketplace catalog. Responsive to a request from a requester received through a portal of the marketplace system, at least one cloud service is identified using the marketplace catalog based on at least one search criterion of the request.